Paris Baguette's Decadent Lineup of Pink Velvet Cakes & Treats is Making Valentine's Day Celebrations Even Sweeter

January 27, 2026 at 09:00 AM EST - Paris Baguette invites guests to fall in love at first bite with the arrival of its new Pink Velvet menu, available at bakery-cafés nationwide beginning January 28th. Whether guests are celebrating with their significant other, family, friends, or co-workers, Paris Baguette has the perfect love-inspired treats, made to make every Valentine's Day moment memorable.

"Our Pink Velvet–inspired Valentine's Day menu of cakes, pastries, and drinks is thoughtfully designed by our in-house culinary team to help guests create meaningful moments with the people they love," said Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America. "From Galentine's Day celebrations with friends to after-school treats for little ones or a sweet surprise for your sweetheart, these handcrafted creations are made to spread love, joy, and a little extra sweetness in every bite and sip."

Handcrafted Cakes Worth Sharing and Loving
Handcrafted in-café by Paris Baguette's expert cakers and bakers, these Valentine's Day–inspired cakes invite guests to indulge. Featuring decadent layers, Pink Velvet soft cream, and finished with festive details, these cakes are perfect for celebrating and sharing. Available through February 15th, the lineup includes:

• Pink Velvet Chocolate Ganache Cake: Three layers of rich chocolate cake, filled with a whipped chocolate ganache and silky pink velvet soft cream, topped with a chocolate heart
• Pink Velvet Layer Cake: Six layers of vanilla sponge cake filled with pink velvet soft cream and pastry cream, decorated with ruby chocolate, Valentine's Day sprinkles and a chocolate heart
• XOXO Strawberry Soft Cream Heart Cake: Three delicate layers of heart-shaped vanilla sponge cake, filled with strawberry soft cream and fresh strawberries, finished with a chocolate heart
  Cupid's Favorite Creations
  Warning: these sweet treats might steal your sweetheart's heart! Paris Baguette's Pink Velvet lineup reimagines classic conversation heart candy as heart-shaped conversation macarons, Pink Velvet–filled and dipped croissants and donuts, and perfectly layered macchiato and matcha beverages— adding an elevated, seasonal twist to bakery-café favorites, including:
• Conversation Heart Macaron: Pink conversation heart macaron filled with pastry cream and fresh raspberries
• Pink Velvet Croissant Crisp: Decadent croissant crisp pressed to perfection, covered in pink velvet ruby chocolate and topped with Valentine's Day sprinkles
• Pink Velvet Supreme Croissant: Round croissant filled with pastry cream, dipped in pink velvet ruby chocolate and decorated with Valentine's Day sprinkles
• Pink Velvet King Cream Donut: Signature King Cream Donut filled with custard cream, dipped in pink velvet ruby chocolate and finished with Valentine's Day sprinkles
• Pink Velvet Mochi Donut: Mochi donut dipped in pink velvet ruby chocolate and topped with Valentine's Day sprinkles
• Pink Velvet Macchiato: Rich Espresso and milk, layered with pink velvet, available hot or iced
• Pink Velvet Matcha Latte: Ceremonial grade Matcha and milk, layered with pink velvet, available hot or iced
  Extra Love for PB Rewards Members
  From winter pick-me-ups to moments meant for sharing, PB Rewards members can enjoy exclusive offers this season, including:
• 1/30: National Croissant Day: Free plain croissant with any purchase
• 2/9: Monday after The Big Game: Free medium hot or iced coffee with any pastry purchase
• 2/17: Random Acts of Kindness Day: Buy one, get one free pastry*
• 1/28 - 2/15: 2x points on all purchases of Valentine's Day or Pink Velvet products
• 1/28 - 2/15: PB Date Challenge: Enjoy a coffee & pastry date with family, friends, or a loved one 3x times for 50 bonus points
  Not a PB Rewards member? Download the Paris Baguette app to join today and enjoy a FREE**** pastry with any purchase! Learn more at www.parisbaguette.com/rewards.
  Don't forget to follow @parisbaguette_usa on Instagram for all the latest offerings and menu updates and visit https://parisbaguette.com/locations/ to find a list of locations near you.
  *Limit 1 free pastry per PB Rewards member
  **Valid for first-time PB Rewards members who sign up in the mobile app. One welcome reward is granted per member and per device.