Celebrate every love, friendship and connection with artisanal small-batch chocolates and dazzling experiences from American luxury chocolatier, Ethel M Chocolates.
January 13, 2026 at 09:01 AM
January 13, 2026 at 09:01 AM EST - KEY POINTS:
This Valentine's Day, Ethel M® Chocolates, proudly part of Mars, invites you to make every expression of love unforgettable with its 2026 Valentine's Day Collection. Celebrating 45 years of American luxury and artisanal heritage, this year's collection is lovingly crafted by expert chocolatiers to deliver an indulgent experience worthy of every heartfelt moment.
From romantic partners and cherished friends to beloved family members and those who simply brighten someone's day, every expression of love deserves to be celebrated — with the finest, most decadent chocolates.
"For the past 45 years, Ethel M Chocolates has reflected its dedication to quality, craftsmanship and innovation into every chocolate gem," said Lisa Vannerson, PR Director, Ethel M Chocolates. "This Valentine's Day, we're embracing the spirit of love with exquisite flavors, stunning packaging and opportunities to create customized gifts that bring joy to every Valentine."
Available to shop in stores and online at EthelM.com, the 2026 collection includes:
In addition to its irresistible offerings, Ethel M Chocolates invites guests to immerse themselves in the spirit of the season with romantic Valentine's Day experiences at its Flagship Store & Cactus Garden in Henderson, Nevada. For the 12th consecutive year, the beloved Lights of Love display will transform the three-acre Cactus Garden each night into a dazzling wonderland, illuminated by over half a million red, purple and pink sparkling lights from February 6 – 16. Guests can also indulge in the LIMITED EDITION Valentine Chocolate Tasting featuring five small-batch favorites with or without wine pairings (for guests 21+), creating a sweet and memorable experience for couples, friends and loved ones.
For more information about Ethel M Chocolates, the 12th Annual Lights of Love and its stores, visit EthelM.com or follow the brand on Facebook, Instagram and TikTok.
Ethel M Chocolates are manufactured by Mars Wrigley, dedicated to creating small-batch chocolates. 2026 marks the 45th Anniversary of Ethel M Chocolates, a momentous milestone for the brand as it celebrates its continued passion to bring luxury, high-quality chocolates to consumers. Ethel M Chocolates are available in multiple locations throughout Southern Nevada and California, online at www.EthelM.com or by phone at 800-438-4356. The Ethel M Chocolates factory and Cactus Garden are located at 2 Cactus Garden Drive in Henderson, NV. For more information on the Cactus Garden, events, store hours, locations and ordering products, please visit us online to sign up to receive email notifications, or follow us on Facebook, Instagram and TikTok.
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business with 170,000 Associates, our diverse portfolio of leading pet care products and veterinary services serve pets all around the world and our quality snacking and food products delights millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ deliver high quality veterinary care and ANTECH ™ offers breakthrough capabilities in pet diagnostics.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
Lisa Vannerson
Mars, Incorporated