New National Grilled Cheese Day survey data shows sandwich fans agree: no matter how you like your toast, it's ALL about the cheese!
April 3, 2025 at 09:00 AM
April 3, 2025 at 09:00 AM EST - While grilled cheese may be the ultimate comfort food, new data shows that what makes a melt perfect is very personal. In celebration of National Grilled Cheese Day on April 12, Borden® Cheese released new survey findings revealing that grilled cheese preferences are anything but universal – more than one in 10 grilled cheese fans swear by a deep, toasty char for their bread (with 12% describing their preferred cook as anywhere from well done to burnt), while seven in 10 insist on a golden brown crisp. But no matter where fans stand on the toasty spectrum, one thing is certain: it's the cheese that really "makes" a sandwich, and all grilled cheese is better with Borden.
Enter the Borden Grilled Cheese Swatch Book, available at BordenCheese.com/Grilled-Cheese-Day. Filled with eight bread toast tones ranging from Sunkissed to Well Done and 13 Borden Cheese suggestions, from melty Cheddar and Mozzarella to Muenster and Lactose-Free American, the book is designed to inspire fans to mix and match the tones to create one-of-a-kind grilled cheeses matched to their personal vision of perfection.
While Borden's Grilled Cheese Swatch Books are in limited supply, the brand will continue to celebrate all things cheese, serving up the chance to win a variety of delicious prizes all month long. From 100 instant win swag packs featuring Borden coupons and fun branded merchandise to cheese for a year, fans can visit where else but WinFreeBordenCheese.com for their chance to win. One Grand Prize recipient will net everything needed to create the ultimate grilled cheese experience – including a year's supply of personalized cheese selections and a gourmet panini press to perfect their melt at home.
Why Borden is Bread's Best Friend
According to the survey data, melty cheese is exactly what all fans love. Nearly half (47%) of grilled cheese connoisseurs are purists, sticking to the basics of cheese and bread to achieve an ooey-gooey sandwich. Made with real milk from American dairy farm families, Borden® delivers the rich, creamy taste that makes the melty sandwich you crave.
When it comes to the type of cheese, American (49%) and Cheddar (46%) dominate the rankings, proving that the most iconic melts are built on tradition. But don't count out Mozzarella (27%), Swiss (22%), Pepper Jack (21%), and Colby Jack (20%) – each has a dedicated fanbase keeping things interesting. From classic combos to more adventurous picks, Borden has the varieties to make your sandwich truly your own.
While toast tones and cheese choices are up for debate, burnt isn't on the menu for parents. Nearly one out of every three parents that make grilled cheese sandwiches report having to remake a grilled cheese because the toast level wasn't quite right (30%). Grilled cheese lovers may disagree on toast levels and toppings, but all agree that cheese is the star.
"It is so exciting to realize how much heart people have for making grilled cheese their way. What Borden loves is that no matter what perfect means to you, great cheese is something everyone can agree on," said Jenny Mehlman, senior director of marketing, Cheese, Taste and Flavors at Dairy Farmers of America. "On National Grilled Cheese Day – and everyday – we encourage everyone to cook up their version of the ultimate grilled cheese sandwich."
To learn more about Borden and create your own ultimate grilled cheese, visit BordenCheese.com. While grilled cheese may be the ultimate comfort food, new data shows that what makes a melt perfect is very personal. In celebration of National Grilled Cheese Day on April 12, Borden® Cheese released new survey findings revealing that grilled cheese preferences are anything but universal – more than one in 10 grilled cheese fans swear by a deep, toasty char for their bread (with 12% describing their preferred cook as anywhere from well done to burnt), while seven in 10 insist on a golden brown crisp. But no matter where fans stand on the toasty spectrum, one thing is certain: it's the cheese that really "makes" a sandwich, and all grilled cheese is better with Borden.
Enter the Borden Grilled Cheese Swatch Book, available at BordenCheese.com/Grilled-Cheese-Day. Filled with eight bread toast tones ranging from Sunkissed to Well Done and 13 Borden Cheese suggestions, from melty Cheddar and Mozzarella to Muenster and Lactose-Free American, the book is designed to inspire fans to mix and match the tones to create one-of-a-kind grilled cheeses matched to their personal vision of perfection.
While Borden's Grilled Cheese Swatch Books are in limited supply, the brand will continue to celebrate all things cheese, serving up the chance to win a variety of delicious prizes all month long. From 100 instant win swag packs featuring Borden coupons and fun branded merchandise to cheese for a year, fans can visit where else but WinFreeBordenCheese.com for their chance to win. One Grand Prize recipient will net everything needed to create the ultimate grilled cheese experience – including a year's supply of personalized cheese selections and a gourmet panini press to perfect their melt at home.
Why Borden is Bread's Best Friend
According to the survey data, melty cheese is exactly what all fans love. Nearly half (47%) of grilled cheese connoisseurs are purists, sticking to the basics of cheese and bread to achieve an ooey-gooey sandwich. Made with real milk from American dairy farm families, Borden® delivers the rich, creamy taste that makes the melty sandwich you crave.
When it comes to the type of cheese, American (49%) and Cheddar (46%) dominate the rankings, proving that the most iconic melts are built on tradition. But don't count out Mozzarella (27%), Swiss (22%), Pepper Jack (21%), and Colby Jack (20%) – each has a dedicated fanbase keeping things interesting. From classic combos to more adventurous picks, Borden has the varieties to make your sandwich truly your own.
While toast tones and cheese choices are up for debate, burnt isn't on the menu for parents. Nearly one out of every three parents that make grilled cheese sandwiches report having to remake a grilled cheese because the toast level wasn't quite right (30%). Grilled cheese lovers may disagree on toast levels and toppings, but all agree that cheese is the star.
"It is so exciting to realize how much heart people have for making grilled cheese their way. What Borden loves is that no matter what perfect means to you, great cheese is something everyone can agree on," said Jenny Mehlman, senior director of marketing, Cheese, Taste and Flavors at Dairy Farmers of America. "On National Grilled Cheese Day – and everyday – we encourage everyone to cook up their version of the ultimate grilled cheese sandwich."
To learn more about Borden and create your own ultimate grilled cheese, visit BordenCheese.com.
For generations, Borden® Cheese has been carefully crafting high-quality, delicious cheese the whole family enjoys. Made with real milk and owned by American dairy farm families, the wide variety of Borden® Cheese makes everyday moments a little brighter. Borden® Cheese can be found in the refrigerated dairy aisle and the pasta aisle in retailers across the country. Family meals are Better with Borden.
Katie Whorton
Borden® Cheese